bCreative
Press Release

FOR IMMEDIATE RELEASE

A New Documentary Series Explores Boise’s Creative Class, Episode 1 Now Available

Boise, ID – January 23, 2006

Featuring the natives, transplants, and boomerangs turning Boise, Idaho into a 21st century Boom- town, bCreative, a documentary series on Boise’s Creative Class, explores the cultural and economic velocity stimulated by the relationship between creative workers and Place.

Drawing raves from a diversity of audiences, bCreative provides businesses, cultural organizations, and individual participants the opportunity to easily present visual evidence of Boise’s creative and economic value to national funding organizations, corporate events, trade shows, or situations where Idaho is competing for creative class workers.

“From watching Madeline Behrendt’s bCreative, it certainly appears that Boise “has it going on!’”
- Rod Frantz, President, The Richard Florida Creativity Group

“There are deliberate reasons why Boise is on so many national top-ten lists for livability and doing business. (Behrendt) has skillfully illustrated our creative and pioneer spirit in this fast-paced, short documentary about the artists and organizations that give Boise it’s radiance and vitality.”
- Robyn Salathe, 2005 Chair, Boise City Arts Commission

bCreative premiered at the 2005 Idaho International Film Festival, opening the “Made in Idaho” screening. The 2005 Creative Economy Workshop sponsored by BSU and the Boise City Arts Commission Arts Advocates Holiday Convergence also screened Episode 1 at their events.

Episode 1: Boise Art Museum (BAM) Idaho Triennial is a fifteen-minute short that kicks off the documentary series. The opening introduces audiences to what makes Boise unique by traveling through the expanding technology, business and cultural communities. The middle of the film provides an inside glimpse into the art and artists celebrated in the most recent Boise Art Museum (BAM) Idaho Triennial exhibit, and the closing section presents a discussion about the challenges of growth in a creative city.

Crew credits include: Edited by Brad Kaup; Music and Sound Design by Art Hodge; Narrated by Rochelle Smith, and Written, Directed, and Produced by Madeline Behrendt. bCreative is presented by Idaho Women Filmmakers (http://idahowomenfilmmakers.blogspot.com). Episode 1 is now available for preorders through bCreative’s E-store at Customflix.com (http://www.customflix.com/208774), the DVD release date is early Feb. 2006. An electronic Press Kit is available at: www.customflix.com/PressKit/208774-B5EFEE.

Episode 2 of bCreative is in development and will focus on the local real estate boom, including the emergence of developer David Hale’s Linen District. Future episodes will explore other Idaho industries, including Technology and Recreation.

bCreative is a must-see film that delivers a view of Boise previously only known to locals. Once you see this documentary, you’ll know why so many creative people are moving to Boise, Idaho.

Contact: Madeline Behrendt,
Executive Director, Idaho Women Filmmakers
E-Mail: iwomenfilm@gmail.com
Blog: http://idahowomenfilmmakers.blogspot.com
E-Store: http://www.customflix.com/208774

DOWNLOAD PRESS RELEASE HERE (.pdf)